Facebook beta testing program8/21/2023 ![]() Just as beta testing provides you with feedback about your product (allowing you to integrate that feedback and refine your product), it also tells you a lot about your marketing strategy. ![]() Here are a few ways beta testing is a smart tactic for your marketing team, not just R&D. It can connect you with a loyal customer base before your product even hits the market, build buzz around your product, and give you a better sense of how your planned marketing campaigns may play out. That requires significant testing: in-house first, and then with actual users in real-world settings.īut beta testing is just as valuable for your marketing plan as it is for developing and refining your product. You want your product to meet your customer’s’ needs and their expectations, and to do that with as few hiccups as possible. Beta Testing is a Smart Tactic for Your Marketing Teamīeta testing your product before your official launch is a no-brainer, right?
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